Posted by classiindia on June 3, 2011
Revenue = Traffic * CTR * CPC
You probably understand what traffic means.
So ” C T R” is Click Through rate, and it means how many of your visitors are clicking ads. It actually depends on how your site is adsense-optimized.
C P C is Cost Per Click. Different words have different costs. Some can be about $0,01, some are over $10.